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While the evolution of the Starbucks “holiday” cup is [arguably] a bit mundane for all of the media attention it has received, it certainly provides a rich context for rhetorical analysis. This lesson is absolutely brimming with engagement and rigor.
What you can expect with this lesson pack:
- Four scaffolded handouts for conducting an analysis of visual rhetoric — each handout containing a different cup (designed for ‘jigsaws’ / diversified small-group work)
- A graphic organizer scaffolding the process of comparing and contrasting Starbucks’ visual argument with those made by a rival coffee company
- A writing prompt that targets rhetorical analysis and synthesis across multiple articles written regarding the “red cup controversy”
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Lesson Features
| Lesson Focus | Visual rhetoric; synthesis; argumentative writing |
| Grades | Middle and secondary (flexible: 7 through 12) |
