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For years, Budweiser has run commercials during the Super Bowl that feature a Labrador puppy and a Clydesdale horse. In 2022, the company ran a Super Bowl commercial that featured the same iconic duo, but with a new twist in the story.
This lesson bundle uses the 2022 commercial, “A Clydesdale’s Journey,” as a central text for close reading, rhetorical analysis, and comparative analysis.
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Lesson Description
Wondering exactly what this lesson bundle entails? Look no further. You can expect:
– A guided analysis that pairs still-frames with guiding questions to scaffold students’ close reading of the commercial.
– A comparative analysis that prompts students to unpack the 2022 commercial side-by-side with the Budweiser puppy ad that started it all.
– A comparative analysis writing prompt that asks students to unpack the rhetorical power of “dog-as-device” across multiple Budweiser Super Bowl commercials.
To instantly access this lesson (and ALL of our pop culture lesson bundles) join TeachArgument now!
Lesson Features
| Grades | 9 - 12+ |
| Focus | Visual rhetoric, Rhetorical analysis, Comparative analysis, Close reading |
