Teach Argument with 2022 Super Bowl Commercials

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Each year, the Super Bowl provides us with a wide variety of commercials that we have the pleasure of closely reading and analyzing with our students. Of course, not every commercial is created equally. Some are jam packed with rhetorical power, while others rely on tried and true devices like celebrity cameos and topical humor to drive their messages forward.

This activity is designed to provide a springboard into analysis for some of the most popular 2022 Super Bowl commercials by prompting students to (1) identify the primary device at work, and (2) consider why that device was selected (e.g. why did BMW lean so heavily on celebrity star power, what was the intended impact, and was it truly effective?).

This resources is exclusively available to members of TeachArgument! Join now to access this (and our ENTIRE resource library)!

Lesson Description

Each year, the Super Bowl provides us with a wide variety of commercials that we have the pleasure of closely reading and analyzing with our students. Of course, not every commercial is created equally. Some are jam packed with rhetorical power, while others rely on tried and true devices like celebrity cameos and topical humor to drive their messages forward.

This activity is designed to provide a springboard into analysis for some of the most popular 2022 Super Bowl commercials by prompting students to (1) identify the primary device at work, and (2) consider why that device was selected (e.g. why did BMW lean so heavily on celebrity star power, what was the intended impact, and was it truly effective?).

This resources is exclusively available to members of TeachArgument! Join now to access this (and our ENTIRE resource library)!

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Lesson Features

Grades 9 - 12
Focus Close reading, rhetorical analysis, rhetorical appeals (ethos, pathos, logos)

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