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Super Bowl commercials are wildly popular for their ability to engage audiences — and they leave us with no shortage of rhetorical strategies to analyze with our students. This awesome lesson bundle prompts students to closely read and analyze two of the most rhetorically interesting commercials from Super Bowl 2021, with a primary focus on Bud Light’s “Last Year’s Lemons” commercial, and Budweiser’s “Bigger Picture” commercial. Scroll down for details about exactly what’s included in this bundle!
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Lesson Description
Wondering exactly what you’ll find in this bundle? Look no further!
- The first page in this bundle is the most versatile — a graphic organizer with guiding questions that prompts students to identify and analyze Super Bowl commercials of their choice! (You can ask students to do this once as a warm up, or multiple times as an extensive homework assignment!)
- A guided rhetorical analysis of Bud Light’s “Last Year’s Lemons” commercial, which spans four pages and includes both still-frames and guiding questions to promote an extensive analysis from your students.
- A guided rhetorical analysis of Budweiser’s “Bigger Picture” commercial — which is a VERY 2021 ad campaign! This guided analysis spans six, and includes both still frames and guiding questions to promote an extensive analysis from your students.
Grab this lesson for $4.99 — OR, join the TeachArgument Community now for instant access to ALL of our resources!
Lesson Features
| Grades: | 9 - 12+ |
| Focus | Visual rhetoric, Rhetorical analysis |
