Category Archives : Popular Culture


Teach Argument Through Modern Politics

Politics — ranging from speeches to debates, from presidential campaigns to deliberately placed television advertisements — provide an incredibly rich and authentic resource through which to teach argument and rhetorical analysis. Check out our analysis of the first three minutes of Donald Trump’s campaign announcement below. The focus of this video is logical fallacy — and can […]


Teach Rhetorical Analysis With Budweiser’s 2016 Super Bowl Commercial

As is the case with many commercials that air during the big game, Budweiser’s “Don’t Drive Drunk” ad (featuring Helen Mirren) poured plenty of resources into ensuring that this sixty-second clip would effectively build their brand.  A careful analysis begs the question — is the argument’s purpose to diminish drunk driving, or to sell more beer? We’ve conducted […]


Teach Rhetorical Analysis With Coke’s 2016 Super Bowl Commercial

As is the case with many commercials that air during the big game, Coke’s “Coca-Cola With Feeling” ad poured plenty of resources into ensuring that this sixty-second clip would effectively build their brand.  The argument is, of course, that we should drink more Coke! We’ve conducted a rhetorical analysis for you, embedded below (simply scroll down to […]


Teach Argument With Adele’s Hello

Check out our rhetorical analysis of Adele’s hit song “Hello” — video analysis embedded below! We encourage you to use this film as a model for your students as you teach argument writing and rhetorical analysis, snag the corresponding lesson plans, or sign up to receive the upcoming pop culture lessons that we’ll be sending […]


Teach Rhetorical Analysis With Old Dominion’s Break Up With Him 4

Check out our rhetorical analysis of Old Dominion’s hit song “Break Up With Him” — video analysis embedded below! We encourage you to use this film as a model for your students as you teach argument writing and rhetorical analysis, snag the corresponding lesson plans, or sign up to receive the upcoming pop culture lessons that we’ll be sending out […]


Teach Rhetorical Analysis With R. City’s Locked Away

Check out our rhetorical analysis of R. City’s hit song “Locked Away” — YouTube video embedded below! We encourage you to use this film as a model for your students as you teach argument writing and rhetorical analysis, snag the corresponding lesson plans, or sign up to receive the upcoming pop culture lessons that we’ll be sending out (for FREE) […]


Teach Rhetorical Analysis With Taylor Swift’s Wildest Dreams 4

Check out our rhetorical analysis of Taylor Swift’s hit song “Wildest Dreams” — video embedded below! We encourage you to use this film as a model for your students as you teach rhetorical analysis and argument writing, and as you seek to make these advanced English concepts more authentic, engagement, and meaningful. **You can purchase lesson […]


Teach Rhetorical Analysis With Rhianna’s Four Five Seconds

Check out our rhetorical analysis of Rhianna’s hit song “Four Five Seconds” — video embedded below! We encourage you to use this film as a model for your students as you teach argument writing and rhetorical analysis, snag the corresponding lesson plans, or sign up to receive the upcoming pop culture lessons that we’ll be sending out (for FREE) all […]


Teach Rhetorical Analysis With Taylor Swift’s Style 5

Check out our rhetorical analysis of Taylor Swift’s hit song “Style” — YouTube video embedded below! We encourage you to use this film as a model for your students as you teach argument writing and rhetorical analysis, snag the corresponding lesson plans, or sign up to receive the upcoming pop culture lessons that we’ll be sending out (for FREE) all […]


Teaching Rhetoric With Super Bowl Commercials! 1

We’re thrilled to be sharing a series of rhetorical analyses we’ve done of commercials that aired during “the big game.”  These are, by nature, rhetorical masterpieces… Certainly worth taking advantage of in any ELA environment…! You can find the corresponding lessons and plans here!   Analysis #1: P&G’s “Like A Girl” Commercial   Analysis #2: Budweiser’s […]