Popular advertising provides us with a wealth of authentic texts to analyze for their deliberate (and usually effective) rhetorical strategies. This typically peaks during “the big game,” at which point advertisers pull out all the stops to sway their target audiences.
This pop culture lesson is a bundle of three – focused on 2015 advertisements released by Budweiser, Procter & Gamble, and BMW. All three corresponding rhetorical analyses are embedded below!
These lessons promise to engage your students with popular commercials that they will be thrilled to view, analyze, discuss, and redesign on their own terms.
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|Lesson Focus||Rhetorical analysis; ethos, pathos, logos; critical consumption of media and advertising|
|Grades||Middle and secondary (flexible: 7 through 12)|