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Each year, we’re given the gift of Super Bowl commercials. Companies shell out five MILLION dollars for thirty seconds of airtime, during which they stream incredibly carefully crafted pieces of visual rhetoric. This lesson takes full advantage of this opportunity by guiding students through a rhetorical analysis of commercials released for the 2018 “Big Game.” Check out specific details about this bundle below!
To access this, and ALL of TeachArgument’s resources, join the TeachArgument Community now! OR, grab this lesson a la carte for $4.99!
Lesson Description
This lesson bundle includes:
- A guided rhetorical analysis of GroupOn’s “What kind of person?” commercial (two pages of visual rhetorical analysis, two pages of language analysis with corresponding guiding questions)
- A guided rhetorical analysis of Budweiser’s “Stand By You” commercial (four pages of guided rhetorical analysis, including visual shots, music, language, and text)
- A guided rhetorical analysis of PETA’s “Redemption” commercial (one page of guided visual analysis, one page of full-transcript language analysis)
- A framework for conducting an independent analysis — with links to six additional “Big Game” commercials.
To access this, and ALL of TeachArgument’s resources, join the TeachArgument Community now! OR, grab this lesson a la carte for $4.99!
Lesson Features
| Grades | 7 - 12 |
| Focus | Visual rhetoric; Close reading; Rhetorical Analysis; Ethos, Pathos, Logos |
