Teach Argument With Nike’s Kaepernick Commercial

This is an AWESOME lesson bundle.  Not only does it dig into an incredibly popular (if controversial) Nike commercial, it also prompts students to delve into and deconstruct a very well crafted argument.  There are a lot of powerful brains at Nike putting texts like this together to build brand awareness and to sell more products — and they lend themselves wonderfully to teaching argument!  (Scroll down for lesson details.)
 

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Lesson Features

Grades 8 - 12
Lesson Focus Visual analysis, rhetorical analysis, cameo as rhetorical devices, close reading

Lesson Description

Wondering what you can expect to find in this lesson bundle?  Hold on to your hat — this action packed bundle spans fifteen pages, including:

  • A guided rhetorical analysis of close reading of the language used throughout Nike’s commercial (accompanied by analytical questions to scaffold high level analytical thinking)
  • Exercises that focus on visual rhetoric, including an activity designed to be used in small groups that prompts students to analyze language from the argument with corresponding visuals in the commercial
  • Close reading of language and of selected still-frames from the advertisement, all accompanied with guiding questions to scaffold deeper thinking
  • Elements of retro-analysis that prompt students to reconsider the argument at large once a new piece of information is learned (i.e. does everything change once we learn that Kaepernick, and not a generic Nike voice, is the speaker?)
  • A writing prompt that asks students to identify, analyze, and compare/contrast a second text with Nike’s Kaepernick commercial … and more!

Grab this lesson bundle now, a la carte, for just $4.99 — or, join the TeachArgument Community today to gain instant access to ALL of our resources (…including this one)!

 
Add to Cart

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