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Teach Argument Through Modern Politics

Politics — ranging from speeches to debates, from presidential campaigns to deliberately placed television advertisements — provide an incredibly rich and authentic resource through which to teach argument and rhetorical analysis. Check out our analysis of the first three minutes of Donald Trump’s campaign announcement below. The focus of this video is logical fallacy — and can […]


Teach Rhetorical Analysis With Budweiser’s 2016 Super Bowl Commercial

As is the case with many commercials that air during the big game, Budweiser’s “Don’t Drive Drunk” ad (featuring Helen Mirren) poured plenty of resources into ensuring that this sixty-second clip would effectively build their brand.  A careful analysis begs the question — is the argument’s purpose to diminish drunk driving, or to sell more beer? We’ve conducted […]


Teach Rhetorical Analysis With Coke’s 2016 Super Bowl Commercial

As is the case with many commercials that air during the big game, Coke’s “Coca-Cola With Feeling” ad poured plenty of resources into ensuring that this sixty-second clip would effectively build their brand.  The argument is, of course, that we should drink more Coke! We’ve conducted a rhetorical analysis for you, embedded below (simply scroll down to […]